Facebook Graph Search And Facebook TV
Facebook TV – Going Deeper into TV Recommendations
Approximately half of the commercials during the last Super Bowl included twitter hastags to encourage conversation on the platform during the broadcast. Where does that leave Facebook in the TV ecosystem?
That was the question posed to Dan Rose, vice president of partnerships at Facebook, at AllThingsD‘s D: Dive Into Media conference in Dana Point, Calif., on Tuesday morning. Rose said that Facebook is also playing a second-screen role for TV viewers, noting that the Super Bowl was mentioned 54 million times on Facebook during the game. Instagram is also becoming a second screen platform for TV viewers, he argued, thanks to growing celebrity presence on the app. Twitter claimed it hosted 24.1 million tweets related to the Super Bowl.
But Rose seemed more excited about the role Facebook could play in TV discovery. He said that when viewers turn on their TVs today, they see a grid of channels and times, and yet “most of us choose what to watch based on shows our friends tell us about.” Imagine, he said, turning on your TV or a second screen and seeing a feed of shows all of your friends have watched and how they have rated those shows in order to make viewing decisions. “Facebook is not a platform for TV consumption, but we think we can play a role in discovery,” he said.
Facebook Graph Search
Facebook says its built Graph Search with privacy in mind from the start, adding that the company “respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.”
2. Facebook Graph Search Result Rankings to Google Rankings?
There is some similarity in how search results are ranked on Google and Facebook. Google sees legitimate links from other Web pages (and social networks) to a particular piece of Web content as votes of confidence in that content. As a result, a blog post, Web page, YouTube video or other content that receives legitimate links from other sites will rank higher in Google search results than other relevant content without external links.
Analysis: Is Facebook’s Graph Search a Google killer? In other words, Google tends to reward Web content that has compelled people across the Internet to endorse or share it online with links. Similarly, Graph Search can surface Facebook content that has compelled people in your network to like it, share it, check in and/or comment. The more interaction your Facebook posts get, the more likely those posts will be found in a Facebook Graph Search.
3. What Type of Businesses Will Benefit From Facebook Graph Search?
Immediate reaction is that Graph Search will be best for local business-to-consumers (B2C) companies. These are the companies that often complain about not seeing direct revenues from Facebook, but the improvement of social search could change that, If people use Graph Search to find restaurants, electronics stores or contractors, they’ll be running these searches with purchase intent. As a result, this will change the value of an active Facebook presence for local businesses. This also creates big opportunities for advertising within these results.
Analysis: Reasons Facebook Graph Search is Good for Small Businesses – Facebook Graph Search has potential for businesses with a local presence, saying, “It will be a great way for people to discover local businesses their friends like and use.” One reason is because mobile users tend to search frequently for local businesses on their devices when they’re out and about.
Mobile users tend to share and respond more to content they find. The combination of local, social and mobile is exploding right now, and Facebook Graph Search could present a gigantic opportunity for brands that tap into this. This could potentially be the killer app for Facebook. Brands enjoying a high level of engagement from their content will benefit, especially with the potential to gain more fans of a business’ Facebook page.
4. How Will Facebook Graph Search SEO Best Practices Differ From Organic Google Search?
brands small and large will reach out “to influential people to get them to like their Facebook pages, in an effort to improve their search results on Facebook.
The most important factor for organic SEO is the number and quality of links pointing to your content. And one of the best ways of getting those links is through social media sharing. Not only will social sharing be great for Facebook Graph Search results, it is also fantastic for organic SEO. While the disciplines of SEO and social are still fairly different, with different ways to measure and track performance, ultimately both benefit from the same core behaviors—linking to and sharing content. When you look at the underlying principal of organic search, relevancy is at the core. Social media sharing helps create that relevance, which in turn impacts organic search results.
“A simple rule of thumb is that, the more content that gets shared, liked or commented on through Facebook, the greater the chances are of users discovering that content through Graph Search,”
Conclusion: Never Put All Your Eggs in One Basket
Though Google has 65 percent of the search engine market share at any given time, it’s never a wise decision to rely entirely upon Google or any other single source to send targeted traffic to your content, SEO experts say. Facebook Graph Search presents marketers with an opportunity to “think outside the Google search box” and not “put all their eggs in one basket,”.
Ultimately, businesses that are already “doing the right thing” in terms of SEO, social media and content marketing will be in a good position as Facebook Graph Search rolls out.
If you’re already producing fresh, relevant, search-engine-optimized content, distributing it through your blog and promoting it on social networks, and giving your audience the ability to easily share that content on social media, then you’re already doing what you need to do for Facebook Graph Search and if you’re not doing any of that, now’s the time to start.